It’s the knack for me to bring forth the new from the old. —William Shakespeare

Gucci is an Italian luxury brand of fashion and leather goods, which is owned by the French holding company Kering. It is world-famous for high end, luxury and sexy property, a symbol of the status and wealth in the upper-class society. When it comes to Gucci bag, Gucci has created many classical and iconic models. GG-influenced pattern plays an important role in the history of Gucci. The latest generation of Gucci GG collection continues 1970s-inspired features and is injected into the modern aesthetic view, and finally Gucci GG Marmont Bag started showing its distinctive style and attractive charm from 2017.

Gucci GG collection traces back to the 1950s. According to the fourth generation of Gucci – Patrizia Gucci, Gucci launched two types of women’s handbag in 1956, reference 606 and reference 607. A bag with top lock closure and a bag with the G-adored flap. Queen Sofia of Spain and Pricess Paoladi Liegi of Belgium with the two styles of Gucci bags were shot in Via Condotti of Rome. To highlight the brand, single G-shaped metal buckle in the middle of the bag represents Gucci. Years later, an idea from Patrizia Gucci made the double-G pattern realize in Gucci’s products. Patrizia Gucci placed two pieces of G-shaped cloth on a rhombus-adored travel case. After that, Rudolf Gucci, Mr. Aidoo and Vasco Gucci discussed the case together. After thousands of tests, the design for face to face double G (one G down) was born finally. The double G logo has been used for decades. After Alessandro Michele became the new design director of Gucci, he fuses GG logo into new aesthetic design. Gucci GG Marmont bag with a parallel double G metal buckle is available in materials, colors and styles. I introduce three of popular styles to you.

GG Marmont velvet bag
GG Marmont velvet bag features velvet material in deep colors and vintage style. The GG Marmont chain shoulder bag has a softly structured shape and an oversized flap closure with Double G hardware. The sliding chain strap can be worn multiple ways, changing between a shoulder and a top handle bag. Made in embroidered chevron velvet with a heart on the back.

GG Marmont matelassé bag
The most classic is Gucci GG Marmont matelassé bag. The shoulder bag has a softly structured shape and an oversized flap closure with Double G hardware. The sliding chain strap can be worn multiple ways, changing between a shoulder and a top handle bag. Made in matelassé leather with a cubic pattern and studs, vintage hardware, heart-shapes appliqué.

GG Marmont belt bag
After the GG Marmont belt bag started to be popular from 2017, the belt bag catches people’s attention. Available in velvet and matelassé leather, strange but romantic. The bag fits girls in the unique style well.

Gucci has published popular and hot-selling products every season since Alessandro Michele became the new creative director, like Gucci Dionysus Bag, Gucci Sylvie Bag. I have introduced the Dionysus before, so I focus on the Sylvie. Inspired by the equestrian culture, Gucci Sylvie drew its materials from the bellyband fixing the saddle to the horse belly. Originating from the 1950s, the red and green Web ribbon suffered from left out in the cold, but It’s obvious that Alessandro Michele has brought it back to life again.

Originating from Latin, Sylvie means forest in France, and it symbolizes a kind of the women, beautiful and rich, clam and smart. Thanks for overall looking and smooth leather, Gucci Sylvie with the red and green Web sets off vintage feel. It made its debut in 2016’s Spring Summer Show, and to this year, more members joined the Sylvie collection and any of them is popular with men and women. Its classic shape and simple lines, Nylon Web with metal chain and buckle closure, practicality and fashion, vintage and modern style show completely female mild and tough traits. The design for different sizes and colors echoes to female diversified self-expression. Embroidered patterns and animal studs show infinite energies.

Gucci Sylvie is popular globally after it was launched. It can match with clothes in sweet style, business style, leisure style or cool boyish style. Alessandro Michele emphasizes the fact that women should keep her female elegance and show personal traits. Whether you are a mature, naive, rational or emotional girl, you can select one or more for yourself.

Sylvie Leather Mini Bag
DIMENSION: 8″W x 5.5″H x 3″D
The Sylvie mini bag in a top handle shape with nylon Web embedded under the fabric and decorated with a gold chain and buckle. The metal buckle closure was taken from the House’s archives, and is mixed playfully with the Web stripe.

Sylvie Small Should Bag
DIMENSION: 10″W x 7″H x 3″D
The Sylvie bag in small structured shape with a leather shoulder strap and a Web ribbon. Models in jacquard show dream-like texture and vintage feel. Sweet style and modest dimension make it popular globally.

Sylvie Leather Mini Chain Bag
DIMENSION: 7.5″W x 5.5″H x 3″D
Made of smooth,classic leather, the Sylvie bag in mini structured shape with a chain shoulder strap and grosgrain Web bow. The nylon Web is embedded under the leather and decorated with a gold-toned chain and buckle. Sweet and cute style makes it very popular.

Sylvie (Embroidered) Medium Top Handle Bag
DIMENSION: 12.5″W x 8.5″H x 4.5″D
The modest dimension makes the medium Sylvie bag more popular, so the Sylvie (embroidered) medium top handle bag is available in 11 models.

Sylvie Leather Maxi Top Handle Bag
DIMENSION: 16.5″ x 11.5″ x 6″D
The largest size in Gucci Sylvie collection. Made in Gucci’s smooth, classic leather, the Sylvie bag in a maxi top handle shape is equipped with a should strap in white, red and blue Web. The large model is more suitable for tall girls, and the white looks more beautiful.

Gucci Dionysus has been a hot-selling “it” bag since it was launched in 2015, the most popular “it” bag in three years. It’s the first purse designed by Alessandro Michele after he became an Italian fashion designer appointed creative director of Gucci in January 2015. The bag’s name came from the Geek God Dionysus. The Dionysus collection features tiger head buckle.

Greek God Dionysus
Inspired by the Greek God Dionysus, Alessandro Michele designed the Dionysus collection. Dionysus is son of Zeus and Semele who was a princess with decent and elegant manner. Hera, Zeus’s principal wife, got the news that Semele was pregnant and got angry and jealous. She used a deadly trap so that Semele was burned by Zeus with divine power. Zeus was extremely sad, but he took out the baby from Semele’s womb and sewed him into his thigh. Therefore, he walks like a cripple. He never took out the baby until he was mature and named him “Dionysus” which means a lame person. Dionysus grew up with animals in the forest and mastered the secret of nature and the history of making wine. The wine made by him makes people forget troubles and stimulate infinity originalities. Dionysus in a chariot studded with double tigers fell in love with Princess Ariadne in Tiziano Vecellio’s work: Dionysus and Princess Ariadne. Dionysus represents dream, aesthetics and intoxicated spirit, and Dionysus culture coincides with Alessandro Michele’s art style. So Gucci Dionysus bag is from Dionysus culture.

Why Is Gucci Dionysus So Popular?
I summarize three reasons of being popular. First, the design with rugged and sweet traits is suitable for ladies at all ages. Second, an easy-matching “it” bag! It’s beautiful that the Dionysus bag matches with any clothes. Last, the popularity of the Dionysus is due to designers’ originalities, like embroidery, sequin.

Gucci Dionysus collection has been an irreplaceable “it” bag in less than three years. Novel styles would be seen every season. I sort Gucci Dionysus into three types.
1. Gucci Dionysus GG Supreme Canvas
Made of supreme canvas and chamois leather in different colors, the Dionysus GG is equipped with chains and tiger head buckle. A Dionysus GG supreme canvas style was launched with a thick should strap in 2016, cooler.

2. Gucci Dionysus Canvas Blooms Print
The basic Dionysus Canvas bags are adorned with blooms print, distinctive and elegant. What’s more, its back is more gorgeous.

3. Gucci Dionysus Canvas Embroidery
Gucci Dionysus Canvas Embroidery is an ornate model. From the beginning of the bee embroidery, designers consider the Dionysus bag as a canvas, and animals and interesting patterns are applied to it. Even the lining are finished with 3D effect. It seems that designers never plan to stop their interesting creativities.

4. Gucci Dionysus GG Velvet
Made of soft velvet, Gucci Dionysus GG Velvet expresses vintage but modern fashion attitude. The tiger head closure echoes to Dionysus culture.