It’s the knack for me to bring forth the new from the old. —William Shakespeare

Gucci is an Italian luxury brand of fashion and leather goods, which is owned by the French holding company Kering. It is world-famous for high end, luxury and sexy property, a symbol of the status and wealth in the upper-class society. When it comes to Gucci bag, Gucci has created many classical and iconic models. GG-influenced pattern plays an important role in the history of Gucci. The latest generation of Gucci GG collection continues 1970s-inspired features and is injected into the modern aesthetic view, and finally Gucci GG Marmont Bag started showing its distinctive style and attractive charm from 2017.

Gucci GG collection traces back to the 1950s. According to the fourth generation of Gucci – Patrizia Gucci, Gucci launched two types of women’s handbag in 1956, reference 606 and reference 607. A bag with top lock closure and a bag with the G-adored flap. Queen Sofia of Spain and Pricess Paoladi Liegi of Belgium with the two styles of Gucci bags were shot in Via Condotti of Rome. To highlight the brand, single G-shaped metal buckle in the middle of the bag represents Gucci. Years later, an idea from Patrizia Gucci made the double-G pattern realize in Gucci’s products. Patrizia Gucci placed two pieces of G-shaped cloth on a rhombus-adored travel case. After that, Rudolf Gucci, Mr. Aidoo and Vasco Gucci discussed the case together. After thousands of tests, the design for face to face double G (one G down) was born finally. The double G logo has been used for decades. After Alessandro Michele became the new design director of Gucci, he fuses GG logo into new aesthetic design. Gucci GG Marmont bag with a parallel double G metal buckle is available in materials, colors and styles. I introduce three of popular styles to you.

GG Marmont velvet bag
GG Marmont velvet bag features velvet material in deep colors and vintage style. The GG Marmont chain shoulder bag has a softly structured shape and an oversized flap closure with Double G hardware. The sliding chain strap can be worn multiple ways, changing between a shoulder and a top handle bag. Made in embroidered chevron velvet with a heart on the back.

GG Marmont matelassé bag
The most classic is Gucci GG Marmont matelassé bag. The shoulder bag has a softly structured shape and an oversized flap closure with Double G hardware. The sliding chain strap can be worn multiple ways, changing between a shoulder and a top handle bag. Made in matelassé leather with a cubic pattern and studs, vintage hardware, heart-shapes appliqué.

GG Marmont belt bag
After the GG Marmont belt bag started to be popular from 2017, the belt bag catches people’s attention. Available in velvet and matelassé leather, strange but romantic. The bag fits girls in the unique style well.

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